Opportunity Emerges For Collaborative Content Platforms Around Purpose

As the line between journalism and entertainment content continues to blur, brands have the opportunity to step up as purveyors of not just winning products, but producers of purpose driven content that can drive both engagement as well as specific business outcomes that directly correlate to improved business performance.

The studio or collaborative content platform model, which focuses on the phases of development, production and distribution, all with an eye on building an audience that can be monetized both immediately as well as overtime, is a forward thinking approach any CMO should consider in today’s ultra competitive landscape.

Following are 3 easy steps that will help CMO’s “executive produce” their brands in ways that both “push” and “pull” purpose driven content, as well as drive audience reach and measurable engagement, and leverage creative content to solve business problems:

Development: Think of a Brand Story as a Movie that is Being Written & Cast

• Clearly identify the purpose centered brand story you want to tell
• Analyze the cultural landscape to assess best way to frame your purpose driven story amidst current conditions
• Collaborate with leaders at various levels to shape story and identify desired business outcomes

Full article on Forbes > http://www.forbes.com/sites/billeehoward/2017/01/09/opportunity-emerges-for-collaborative-content-platforms-around-purpose/2/#7e6a70ff6c5e