How Texting Can Boost Your Staffing Agency’s Bottom Line
Originally published in the TimeSaved Blog
As of 2017 — the most recent year for which data are available — 56 million Millennials (those ages 21 to 36 in 2017) were working or looking for work.(Pew Research).
It’s no secret that millennials, in particular, love texting. They view it as a less disruptive, more convenient form of communication.
Additionally, the engagement numbers speak for themselves.
It typically takes only 5 seconds to get your message into the hands of your target audience. And with read rates of 95%, a text message is three times more likely to be read than an email.
So what does this mean for your business?
Spend Less Time On Phone Calls
Texting is a simple way to follow-up or get to the top of someone’s to-do list. It’s a subtle, non-intrusive reminder for prospects who can quickly reply with their interest level and availability, so you don’t waste time calling them on their phone to no avail.
If you have several candidates to reach out to or have a specific talent pool that you need to get the word out to efficiently, group texts are a great option.
Less Time = More Money
The less effort you need to spend reminding your candidates about their upcoming job appointments, the more time you have to grow your business, improve customer service, and enhance your CX (candidate experience). Texting is also a great way to ensure that you maximize your profit opportunities.
Send job invites, reminders and confirmations and receive instant information regarding delays or cancellations to avoid losing money on no-shows and cancellations. Preventing a single late arrival or no-show typically covers the monthly cost of a texting service. That is, texting can pay for itself many times over.
Build Relationships with Candidates
Text messages allow agencies to communicate with candidates exactly how, when and where they like without being intrusive. It gives agencies the opportunity to spend less time on administrative tasks and more time on building connections. Focussing on candidate relationship building is one of the best ways to ensure candidate loyalty and redeployment.
