10 Ways You Can Use Email Marketing for Crowdfunding
Although we’ve discussed the importance of social media in your crowdfunding campaign, using traditional digital marketing methods, like emails, is also worthwhile. There are certain methods you have to master to get the most out of each channel. Let’s explore ten things you should consider when it comes to creating an email marketing strategy for your crowdfunding campaign.
Build your email list by using existing contacts
An important aspect of email marketing is forming valuable relationships. When you start creating your email list before launch, begin with the contacts you already have. These can include family, friends, and anyone else who you’d like to keep informed. Instead of spending money on Facebook Ads to collect email addresses for the newsletter, you can begin with your existing email list (and your teammates as well).
Start with engaging emails
Even though the goal of your marketing strategy is to get backers, forcing your product on them is the wrong way to go about it. Imagine receiving back-to-back emails about pre-ordering a product, and you’ll understand why this is ineffective. You want to communicate in a way that encourages credibility and trust without being too salesy. You can do this by creating a series of emails that talk about your campaign and industry before sending pre-order requests.
Make sure your templates are mobile-friendly
With the ever-increasing amount of people using smartphones, you could be missing out by neglecting to target a mobile audience for your newsletters. Your emails should be easy to navigate for all users, whether on a desktop or mobile device. This includes everything from the length of the subject to the formatting of your newsletter.
Use clickbait-like subject lines to increase open rates
Your subscribers will notice your subject line before anything else, so make sure it is enticing enough for them to want to open. Try using numbers (3 ways to…), questions (How do you…), announcements (We’re ready!) or building curiosity (You’ll never guess…) in your subject line.
You can also use urgency such as with special deals or limited offers, as well as emoji. It’s especially useful to show urgency as your campaign is coming to an end. Make sure you avoid capitalizing the subject line or adding unnecessary exclamation points.
Incorporate blog content into your newsletters
As a campaign creator, it’s highly advisable to create your own blog posts during your pre-launch. You can easily share your posts with your subscribers without coming across as spammy. For example, use blog posts to create a detailed product preview or in-depth outlook on the industry you’re joining. Whatever you choose, it’s an excellent way to prevent cold emails and increase engagement.
Always include a CTA
You should make it a habit to include calls to action in your newsletters. Some CTAs you might want to use include sharing the email with friends or pre-ordering your product. Adding your social media profiles at the end of the newsletter is also a good way to gain more attention and increase engagement.
Give something special to your subscribers
Hosting giveaways or offering exclusive discounts to your subscribers is a surefire way to make them feel special. It’s a great trick to help build a strong consumer relationship as well. Just make sure it’s properly worked into your budget.
Create personalized emails
While email marketing is valuable, it can be difficult to cash in on since it often comes across as impersonal. Consider this each time you create your newsletters. Even small touches such as addressing your subscriber by their first name, using the right time, or wishing them a happy holiday can make them feel appreciated. Likewise, conducting surveys can also help you engage with your subscribers.
Express your appreciation
While you are undoubtedly grateful for your subscribers, it’s easy to forget that they don’t know that. Take the time to send a thank you email to your subscribers whenever they help your brand in any way, such as sharing your campaign via social media or pre-ordering your product.
Take advantage of popular email marketing tools
There’s a reason why some email marketing tools become popular. After all, they can make your process more efficient and organized. Some of my favorites include Campaign Monitor, MailChimp, Constant Contact, Active Campaign, and Mailerlite. Each one streamlines the newsletter process and gives you key insight into their performance.
What are some of your favorite email marketing tricks? Let me know down below in the comments section.
