Useful Social Media Hacks for Your Crowdfunding Campaign

It’s no secret that social media hacks are important when it comes to your crowdfunding campaign. Since social media is constantly changing on a daily basis, it’s vital to keep up with what’s happening. If you don’t do things right, you could ultimately hurt your business. Having a strong social media presence can increase the credibility of your brand as well as your campaign. Here are some handy social media tips and tricks that you can apply to your crowdfunding campaign to create brand value.

Perform Ad Set Level Split Tests

Facebook offers numerous Ad options to ensure you maximize your reach. Therefore, it’s good practice to perform split tests at the Ad Set level while creating your ads. This helps you to identify the most engaging audience base when it comes to your campaign. Then, you can target this market for greater success.

Use #Hashtags on Instagram and Twitter

While gaining followers is good, it’s not enough if you never engage with your followers. Tools such as Hatshtagify help you find the appropriate hashtags for your campaign. You can then use these tags to further your engagement with the users following that hashtag on both Twitter and Instagram. The more that you do this, the more engaging your social media presence becomes.

Highlight Key Stories on Instagram

Instagram’s latest feature lets you save portions of your Instagram Stories as Highlights. With this, these Stories remain at the top of your profile for as long as you want rather than with the 24-hour lifespan. Since Instagram has 300 million active users on a daily basis, it’s wise to use Instagram Stories and Highlights for promoting your campaign. Unlike individual posts, you can link directly to your campaign page through Stories and Highlights if you use an Instagram business profile.

Include Targeted Keywords in Your Bios

With Google crawling your social media pages, it’s vital to include your most targeted keywords in your bios. Use your campaign keywords within the first 160 characters of your bio but be careful of keyword density.

Search for Related Instagram Comment Pods

Instagram comment pods describe a method of joining group chats with a related user base and engaging in conversations through each other’s profiles. You start by liking and commenting on someone’s profile, and they respond with engagement on your page. This results in genuine profile engagement for all pod users, which ultimately improves your social media score.

Organize User Feedback Polls Regularly

The majority of social media platforms such as Twitter, Facebook, and Instagram, allow you to conduct polls. Use this feature to your advantage by collecting valuable feedback from your followers. You can use polls to discuss a new product feature, design, or even your product’s name. It’s a great way to involve your backers and potential backers.

Join Quora or Reddit

User-generated platforms such as Quora or Reddit are great places to find more engagement. Start hunting for threads related to your brand or product category and find ways to get involved in the discussions. In addition to offering expertise, you can also learn more about your target audience. This adds value to your campaign as well as increases your social media score.

Make Use of Facebook Messenger

Facebook continues to make it easier for businesses to interact with their users. You can now use Messenger to ensure you’re responding to customer queries in a timely manner and keep track of their status. The sidebar also gives you relevant information about the user and you can even add notes. Messenger has come a long way in its design and it now functions much more like a CRM than a simple place to chat.

Long Pins Perform Better on Pinterest

If you have a visually sound product, then it’s a good idea promote it heavily on Pinterest. However, you should design your pins so they have a longer length and take up more feed space. This way, users who are scrolling through Pinterest will see more of your content and be more likely to read and click through. You can use programs such as Canva and Infogram to produce stunning pins to really capture attention.

Now that you know some of my favorite social media hacks, I’d love to hear what’s working for you. Let me know in the comments below.