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The Gen Z life

The world seen from a Centennial point of view

Should we protect the AI or protect us from it?

Should we protect the AI or protect us from it?

We focus on giving an ethical answer to how we should treat AIs, but completely forget to protect ourselves from them.
Go to the profile of Martín Besné
Martín Besné
Jun 27
The importance of data in communications

The importance of data in communications

Data should appear at the beginning of every Communications Plan. But a Communications Plan shouldn’t end by measuring the results.
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Martín Besné
Apr 19
About privacy and Data Brokers

About privacy and Data Brokers

Data Brokers buy your data and then make money by selling it. Even if you don’t know them, they know you better than anyone else.
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Martín Besné
Apr 12
Hacking the metaverse (II): We’re the content

Hacking the metaverse (II): We’re the content

The metaverse will not only change the way we interact with the internet, we will go from being content creators to becoming the content.
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Martín Besné
Dec 13, 2021
Hacking the metaverse (I)

Hacking the metaverse (I)

History has a tendency to repeat itself, we have heard it said many times. How does the metaverse look like? What can we expect from it?
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Martín Besné
Nov 18, 2021
How to create a content plan in 4 steps

How to create a content plan in 4 steps

One of the most critical tasks of any communication department is the creation of content. This is how you start to build a content plan.
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Martín Besné
Nov 8, 2021
Personalization, key in the post-COVID-19 era

Personalization, key in the post-COVID-19 era

After the lockdown a lot of things have change. The key to survive in this post-COVID-19 era is not digital. It’s personalization.
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Martín Besné
Oct 20, 2020
The importance of social media in Employer Branding

The importance of social media in Employer Branding

Social media platforms let companies develop their employer branding without large investments and in a more casual way.
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Martín Besné
Oct 8, 2020
Why should you start writing your blog on Medium?

Why should you start writing your blog on Medium?

You may already have a blog. You may want to start writing one. Or just be a reader. It doesn’t matter: you should start using Medium.
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Martín Besné
Jun 11, 2020
Tuned, the first social network for couples

Tuned, the first social network for couples

Facebook surprised us with its latest bet: a social network for couples. Tuned, aims to become a virtual private space for both of you.
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Martín Besné
Jun 3, 2020
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