The Value of Bad Writing: How AI is Making Human Creators More Valuable
What the Arts and Crafts movement tells us about AI content and our unique humanity
AI tools have become incredibly powerful and increasingly good at mimicking human writing. GPT-3 and related tools like Jasper AI can compose articles, blog posts, and even entire books at scale.
For the first time in history, it’s possible to create thousands of pages of text with almost no effort at all. But a new backlash against this content is already brewing.
As AI continues to scale up, we’re going to see a strange trend — bad, flawed writing will become way more prominent and way more commercially valuable.
That might seem strange or negative, but it’s actually a wonderful thing. And it’s nothing new — the same trend has happened before in the world of objects and artisanship. AI is about to bring it to the world of writing and other art.
Here’s what will drive this strange trend — and what it means for human creators.
Rise of the Artisans
Up until about the 18th century, most objects — and nearly all art — were produced by people.
