Artificial intelligence
Que Sora, Sora? Is OpenAI’s New Text-To-Video Model As Amazing As It Seems?
Should Hollywood worry that it will soon be put out of business?
Update, May 2: My interview with director Walter Woodman of production house shy kids on their short film Air Head, one of the first made Sora, was published today.
Thursday’s big news in the world of AI was the announcement that OpenAI has developed a video-generation model called Sora. The company released several short clips as proofs of concept (presumably the most convincing ones out of many thousands). Internet commenters have called them “mind-blowing”, “insane”, and “videos indistinguishable from real ones”.
People on X/Twitter are hooting that entire movies will be made using this technology within five years. Former ad industry colleagues of mine are on LinkedIn bemoaning the employment prospects of directors and other craftspeople who work for production companies.
So… has Sam Altman’s company struck another blow for the machines or will the reality fail to live up to the hype? Let’s dig deeper…
I have a degree in cinema and used to be a TV director, video editor, and scriptwriter. So I know something about how movies and videos are…
