The AI Content Backlash is Beginning
Ironically, a massive AI company is leading the charge
Ever since ChatGPT and its sister chatbots burst onto the public consciousness a bit over a year ago, publishers and bloggers have used the tech to inundate the Internet with a massive flood of AI-generated content.
For a while, platforms and users tolerated AI-generated writing and images or even embraced them. Now, the tide is turning in a big way.
This week, Google — which is arguably the arbiter of much of what gets consumed online — grew fed up with the AI content polluting its systems.
So it began what might be the biggest crackdown in search engine history, culling thousands of AI-generated sites from its index and effectively killing millions of AI-created pages in one giant purge. A single popular blog network lost 20 million monthly visits overnight.
That’s only the tip of the iceberg.
The backlash against low-quality AI content will continue and intensify as it gets easier and cheaper to generate. This has implications for web publishers, authors, and anyone who cares about the quality of digital information.
