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Why Prompt Engineering Is the Job of the Future
Why you need to be able to talk to AI software.
The other day, I was talking with my husband about the future of our jobs.
I’m a marketing manager in healthcare and my husband is a software developer.
In a podcast from Lenny Rachitsky, one of Substack’s most successful creators, I learned from Marily Nika, currently working for Meta’s reality labs, more about the role of AI in marketing.
According to Marily, every marketing manager has to become an AI product manager.
She needs to know it. She is teaching AI Product Management on Maven and at Harvard.
In fact, my husband also told me that in his field, there’s a new job on the rise called “prompt engineering” that’s making waves in the AI world.
Let’s dive into this hot new market of prompt engineers and learn more about it.
What is Prompt Engineering?
Imagine you’re teaching your AI friend to draw a picture of a dog.
You need to give it clear instructions or “prompts” so it knows exactly what to create.
Prompt engineering is all about designing and optimizing these prompts for AI models to generate specific…