Will Adobe’s AI Strategy Work?
The Path Toward Commercially Safe AI
For those of you that have worked in the creative and media industries, you are likely aware of the significant role that Adobe has played in that space.
They are the trusted leader in providing cutting-edge and innovative tools. Even in the mainstream, Photoshopped has become a common phrase for photo editing.
But Adobe has an interesting dilemma.
Like the coming storm of a hurricane about to wreak havoc on a major district, this thing called generative AI is about to shake the foundations of the creative world.
And considering the lawsuits, copyright issues, and unregulated chaos, artists aren’t exactly thrilled about the dataset training process. Meanwhile, businesses are grappling with the legal implications.
So Adobe, the business tool supporter, must maintain a delicate balance between keeping up with the latest creative tools while still retaining the professional trust of its customer base.
Commercial Friendly AI
Adobe’s new Firefly project is a family of generative AI models, trained on Adobe Stock images, openly licensed content, and public domain content designed to generate content that is safe for commercial use.
