The Secret of Brands: Why We Are Attracted to Certain Brands
Human preferences are vast and varied. We form deep attachments and special relationships not only with people but also with things, and even with entities that lack will, such as companies and brands. Branding transcends mere marketing strategies.
It resonates in the hearts of consumers and embeds itself deeply in their lives, much like how Apple transformed from a mere technology company to a symbol of lifestyle.
Apple doesn’t just sell products; it sells 「a different way of thinking,」 establishing itself as part of the consumer’s identity. Today, through 「The Brand Marketing,」 we delve into why certain brands receive overwhelming love and loyalty, exploring the reasons and logic behind it.
The authors of this book, professionals who have handled branding for renowned companies like Starbucks and Nike, bring their vast experience and expertise. They reveal how these brands have captured our hearts and maintained long-term love.
