Fancy a pair of unique custom shoes?

From doodling on the back of her notebook to painting shoes for television personalities like Dharmesh Yelande and Shweta Gulati, Pune-based artist Shweta Singh has come a long way

Diseno Studio owner, Shweta Singh in an artist with a penchant for colour, fun and adventure. Meeting new people and turning their stories into her inspiration for the doodles she makes, she turned her passion into a profession when she started the studio. Life for her she tells us is a blank canvas, ready to be coloured with one’s own choices. An avid traveller, she often loves taking the road less travelled and exploring every inch of the space while she does so. It was during her summer vacations when in engineering college that she saw her mother giving away her old white shoes to the maid, and decided to paint them. Splashing colours on it like it was canvas, she was thrilled to see how beautifully they turned out and Diseno Studio was born.

Interested in painting since a very young age, starting up the studio was not very difficult. She understood the fundamentals of art and the properties of different materials.She customises a variety of items such as shoes, headphones, t-shirts, bags, keychain and glasses. There was quite a bit of research involved too. Her greatest challenge is dealing with different kind of customers and urgent orders. Every client is important to her and the idea is to try and not disappoint any of them. Product quality is given the highest priority, and this is where it gets tricky, she explains.

Ask her about her inspiration for the work that she creates and she says, “Doodling is something that is constantly on my mind. Irrespective of what my routine is, I am always inspired by people, their stories and the things around me. Also when a theme is given to me by the client I try to understand their personality and see what he/she likes the most, so I can incorporate it in the design.” By degree, Shweta is an engineer and has even worked in a manufacturing firm for four years. She is now a full-time doodle artist at Diseno Studio and also takes Zumba classes in her vicinity to keep herself fit and inspire others to live a healthy life. Originally from Gwalior, she has been brought up in Pune.

No matter what the workload, this artist loves her tasks so much that she almost never gets tired. She can work all day and night on orders without getting bored or complaining. Since every order is new and unique, the anticipation of the final product always keeps her excited.

“It was while I was working at the manufacturing firm that I took up orders on a part-time basis to help save enough money to start the studio. When I felt that I had enough, I quit the monotonous job and focused on Diseno,” she tells us. Clearly, Shweta is good at what she does, evident in the number of orders that keep pouring in. So the next time you want to gift someone something unique, this talented young artist is your go-to person. Not only are her products easy on the pocket, they are by design one-of-a-kind.

salonee.mistry@goldensparrow.com

Originally published on The Golden Sparrow