The Good No Project

Marissa Loewen
The Good No Project
3 min readMar 22, 2021

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A Red Hand No Walking Street Sign on a street corner with the words The Good No Project on it.

This isn’t a new concept.

In fact if you dig far enough in your favourite search engine “getting to yes”, “getting the no” and a plethora of like-minded phrases, you will find countless references to this topic.

A Good No is the result of you taking action in your business. Or your relationships, or your art or career or whatever you are asking the world or universe to deliver to you. Because we rarely get a yes the first time we ask the question. It’s not impossible, but there is also the consideration that the first yes, is not always the best yes too.

But a good no is firm. It’s solid. It’s a boundary. A closure. And an opening.

I have been using the Good No for a long time in my own businesses. In 2012, when we first launched On the Spot Pop Ups, a temporary retail shop and art gallery concept, we went to a lot of dusty windows, grimed over in absence of people and purpose, asking their owners if we could move in for a few days to create a movement.

A movement of goods made locally. A movement of people into the neighbourhood and into not only our little temporary shop, but to existing businesses in the neighbourhood.

But back in 2012, this wasn’t a thing. Building owners wanted long-term leases or nothing at all because they could write off the empty building as a tax deduction for their other businesses. That’s capitalism for you.

But for every no we heard — I figured out how we could make the business be a yes for the landlords, leasing agents and property managers. The No No No document became a legend and sparked the same stellar process I use to help my business clients create enticing sales pages and pricing strategies in their business today. Even a well written Etsy listing gives answers to all of the objections someone might have to buying your product.

And that’s not to say you always want to get to the yes. Because knowing your own Good No means you only work with the best, for you.

So after a year of dwelling in pandemic pivots and finding my purpose, I find myself coming back to my main love — creating experiences for people to build community together.

I am creating a community for that to happen and the doorway for that experience is through events — but this time, online. So I am creating The Good No Project for myself. You’re welcome to join me to create a Good No (or a few of them) for yourself. I am going to be sharing here my process and how it’s going.

I am setting out into the world to meet people doing cool, innovative things in the world of business and inviting them to be at my events. To tell their story. To be in community with me and those around me.

The Good No Project has begun.

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I’ll be creating community here:
http://www.createtherules.com
http://www.springbusinessconference.com

hello at createtherules.com

Clubhouse
The Club: https://www.joinclubhouse.com/club/createtherules
Me: https://www.joinclubhouse.com/@createtherules

Facebook
https://www.facebook.com/groups/createtherules

Discord
We have one. Message me for details.

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Marissa Loewen
The Good No Project

Business Strategist, Community Enthusiast, Idea Catalyst & lover of BIG bold questions, the answers & the spaces in between. www.createtherules.com