The Gradient

Product Design Firm

Tania Kramar
The Gradient
2 min readFeb 6, 2019

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We help enterprises and startups to design and launch successful digital products.

About Us

We’re a team of experienced strategists, designers, and business analysts, working closely with companies of any size to design and launch digital products people love.

Product strategy, user research, rapid prototyping, UX/UI design, user testing, requirements management, analytics, and post-launch optimization: everything that our clients need to build and launch a successful digital product.

Combination of craft and engineering approach

With a research-based approach and precise attention to details, we design and launch digital products of any scale and platform to drive business growth and make people’s lives better.

Our Services

From product concept to fully operational business, we stand as a strategic partner for companies we truly believe in.

Product Discovery (4–6 weeks)

Define product concept based on insights through high intensity, time-boxed engagement.

Identify and explore unique opportunities through in-depth analysis of your business through stakeholder interviews, user research, and competitors analysis.

Works best for clients who have an innovative idea, but need help with shaping a detailed vision and strategy for the future product.

Minimum Lovable Product (3–6 months)

Design a new product or service that your customers would love.

We help clients to identify key product differentiators and design them in a stunning way through a highly collaborative process based on rapid prototyping and constant user testing. The result is both functional and beautiful product, but with a limited amount of features that bring unique value for your customers.

Works best when you need to launch a new product or revamp an existing one within the limited time and budget.

Integrated team (6+ months)

Build your in-house product design team.

Our team integrates into your business and helps to build a design process inside your company. We help you to prioritize your product goals, implement new features, optimize and grow your product over time.

The best fit for large ambitious products or companies at the growth stage with multiple needs. 3/4 of our clients trust us to grow their product as a part of their team after the launch.

Read more about us: thegradient.com

Become a client: hello@thegradient.com

Join the team: work@thegradient.com

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