The Gradient. About Us

We help enterprises and startups to design and launch successful digital products.

Who we are

We’re a team of experienced strategists, designers, marketers, and business analysts, working closely with enterprise innovators and startup founders to build, launch and grow successful digital products.

We excel at

  • Product innovation for Enterprise/SaaS software
  • Launching new web & mobile digital products for consumers or b2b
  • Transforming existing digital products to meet challenging goals

Our Capabilities

Product Design: User Research, Rapid Prototyping, UX/UI Design, User Testing, Requirements Management

Strategy & Marketing: Market Research, Product Strategy, Brand Strategy, Launch and Promo, Investors Marketing

Our Featured Works

Jaja Finance

Designing a new type of mobile-first credit card experience for the UK market.


Designing the smart city lighting ecosystem.


Designing the whole new product strategy and user experience for email-marketing automation service that drives sales for e-commerce small & middle businesses.

Showdown Live

Designing a platform to create, play, and host live trivia games.

Interested in launching a product or trasnforming yours? 

Follow us:
Facebook Instagram Dribbble

Visit us in Lviv:
Henerala Chuprynky 67, Lviv, Ukraine

Visit us in Amsterdam:
Nieuwe Herengracht 18, Amsterdam, The Netherlands