Rise of Subscriptions and the Fall of Advertising

Bob Gilbreath
The Graph
Published in
14 min readMar 19, 2017

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(Note: I’ve got a running update of articles related to this topic at the end of this post…and as long as this keeps getting claps, I’ll keep updating it!)

(Extra note: I’m now writing over at Substack, in part because of my research for this post. I’m not doing paid subscriptions but I encourage you to signup for my weekly newsletter over there!)

We talk a lot about how individual startups disrupt existing business models — such as Airbnb vs. hotels or Craigslist vs. newspaper classifieds — but we sometimes fail to…

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Bob Gilbreath
The Graph

I build high performing organizations where people love to create amazing products together. Founder with 2x strategic exits. At it again with Hearty.xyz