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The War for Our Attention

Bibblio co-founder Mads Holmen at the 2017 ASU GSV Summit

Bibblio
Bibblio
May 11, 2017 · 6 min read

The battle is raging

“Hey, my name’s Mads Holmen from Bibblio. Today I’ll be talking about Bibblio, but also about you. About us, the users of the web.

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What’s not on the menu

“These days, algorithms decide what we see and what we don’t. That raises a few very important questions. As Tristan Harris observed, the important thing isn’t what’s on the menu — it’s what’s not. When you look at Facebook or Instagram, it’s important that you consider the world you’re missing out on, as a result of their algorithms.

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A different approach

“Bibblio is a recommendation engine. We figure out what content people should see, but approach it in a different way. For example, I’ll show you one of our partners, The Day. I’m a big fan of The Day. They do current affairs for schools. In the UK they reach about a million students and teachers. They’ve recently launched in the US, together with Follett. It’s called The Day USA.

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Wholesome experience

“Let’s consider the ingredients of a good recommendation. Those nutritious ingredients, as opposed to the sugary ones.

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“Most recommender systems are a reflection of who we’ve been, not who we aspire to become.”

“Many recommenders don’t take chances, because in an ad-driven economy it doesn’t make any sense.

Exploitation vs exploration

“I’d sum up the challenge for recommender systems as ‘exploitation vs exploration’. You might say this sounds dramatic. These words are not mine. This polarization has been mentioned in research papers for some time.

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