The Great Dispatch
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The Great Dispatch

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Understanding Retail Through The Gen Z Filter

For the past decade or so, many brands have been faced with the challenge of managing their own digital transformation, while simultaneously scrambling to serve the needs of an increasingly digital-savvy, growing millennial audience — generally accepted as the first internet-fixated generation.

After two decades, however, the millennial generation is beginning to slip into the annals…

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James Canham-Ash

James Canham-Ash

Communicator, sportsman, history-lover, enthusiastic world citizen, political onlooker & aspiring BBC WS presenter, not always in that order — TMO.