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Why Human Psychology isThe Key to Effective Human-Robot Interaction in the Warehouse

James Canham-Ash
The Great Dispatch
Published in
5 min readJul 30, 2021

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Recently at Manhattan Associates’ annual virtual event, Momentum Connect, we were treated to an excellent speaker session from Kate Darling, Professor of human-robot interaction, tech policy & ethics at MIT, looking at how people project human traits, qualities & emotions onto not just animals, but also robots too.

The recent news from DHL that the logistics giant plans to deploy an additional 1,000 Locus Robotics (the Massachusetts-based robotic start-up) picking robots to more than 20 locations across the USA & Europe by the end of next year, is only the latest in a long line of news over the last twelve months that underscores the fact that robots (particularly in the warehouse and supply chain context) are very much here to stay.

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It’s critical that organizations not only look at the technology practicalities of these deployments (such as software, platform & API integration), but also the ‘softer’ elements such as the psychological interactions between human workers & their metallic co-bot colleagues.

If you own a pet, be it anything so small as a gold fish, right up to the size of a dog or even a horse, the chances are, you will have heard of the terms anthropomorphism.

Deriving from its verb form anthropomorphize, itself derived from the Greek word ánthrōpos (ἄνθρωπος, lit. human) and morphē (μορφή, form), the term simply means to project human traits, qualities, emotions & behaviours onto non-humans. According to Darling, these projections are not exclusive to just our pets, however; instead, they are very much colouring our increasing interactions with robots too.

According to Darling, humans feel a certain empathy towards robots; even ones as simple as a Roomba vacuum cleaner. “It is not the most sophisticated machine in the world, it just moves around the floor cleaning it. Even so, 80% of people who own one have their own name for it. Furthermore, according to iRobot (the manufacturing company), when these Roombas suffer a breakdown, most people prefer to have their automated vacuum cleaners repaired rather than replaced with a new one.”

This shows the illogical, yet very real bond humans will readily form with even the most basic of robots.

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Darling went on to explain that even she (a professor in the study of human-robot interaction) has experienced feelings for basic robots in the past. In 2007 she bought a toy robot dinosaur; “because it had motors, touch sensors and an infrared camera. I thought it was really interesting because it reproduced certain behaviours very well. When I showed it to my friends, some of them grabbed it by the tail & twisted it until it would cry. Even knowing that it was a robot, I felt a certain anguish.”

It was as a result of this experience, the researcher became interested in the field of social robotics.

We are certainly at a very interesting moment in human history when it comes to the merging of the robot-human world.

For at least the last six decades we have had robots in factories & warehouses, but now they are reaching out into other spaces, even our homes & workplaces. While the levels of AI & ML have rapidly accelerated, to the point that these new generations of robots can think, make autonomous decisions & learn, they are not alive & they cannot feel; instead it’s us as human beings who feel for them.

It’s this eureka moment of clarity that Darling insists we need to recognise, emphasize & keep in mind in order to integrate technology more effectively into our daily working (& personal) lives.

A commonly made mistake according to the MIT’s Darling, is comparing artificial intelligence with human intelligence: “It’s an analogy that doesn’t make sense to me,” she commented. “Sure, it is true that there are already machines that are much more intelligent than us; that can do infinite calculations, beat us at chess & identify patterns that we would not recognize. However, they are not able to perceive the world or learn in the way that a human does — it is a different type of intelligence.”

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Robots therefore should be seen as complementary to human roles not as a replacement for them. Take, for example a collaborative picking bot which assists a picker in a warehouse environment when a product is too heavy or an awkward size or simply to reduce travel for the picker. By automating the movement of the inventory and keeping the picker focused on the actual selection of the inventory, observed productivity increases can be quite large, demonstrating the value of collaboration.

A greater understanding of how we’re hard wired as a species to interact with other non-human objects, is the key to designing more effective & efficient robots. In relation to supply chains (more broadly) & warehouses (more specifically), both stand to significantly benefit from the exploration & advances in understanding our need to anthropomorphise robots.

With the pandemic finish line in sight — queue a collective inhalation of breath & crossed fingers — now is the perfect time to start assessing which areas of society, commerce & business have been most changed by the events of the past 18 months.

In terms of robotics, investments & uptake have gone through the roof in the last year for obvious reasons & certainly show no sign of slowing down any time soon, so now may well be the perfect time to seriously consider robotics & automation as part of your organisation’s long-term business strategy.

COVID19 is destined to have a long-term, profound & lasting impact on the way we all work & live; & increasingly, robots & automation are going to play a significant role in both.

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We may be on course for a true watershed moment in terms of robot uptake in warehouses & supply chains. With more research into the human need to anthropomorphise robots including both warehouse co-bots & in-house automated helpers, the robots of the future will likely look, feel (see we’ve done it right there; robots can’t feel!) & behave very differently to those which we interact with on a near daily basis today.

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James Canham-Ash
The Great Dispatch

Communicator, sportsman, history-lover, enthusiastic world citizen, political onlooker & aspiring BBC WS presenter, not always in that order — TMO.