The Growth Edge

The Growth Edge

Elom

The Art and Science of Sustainable Startup Growth

Growth marketing masterfully moves customers through the full journey — from acquisition to advocacy. This post explores strategies to…

Oct 7, 2023

The Art and Science of Sustainable Startup Growth

Oct 7, 2023

Elom

The Startup’s Guide: What is Growth Marketing?

Demystifying growth marketing: its origins, key components, best practices, and knowing when to hire growth experts for startup triumph.

Oct 6, 2023

The Startup’s Guide: What is Growth Marketing?

Oct 6, 2023

Elom

Struggling to Build an Audience Before You Have a Product? You’re Not Alone as a Founder

Rethinking startup audience strategies: debunking pre-launch audience myth, focusing on understanding user needs for sustainable growth.

Oct 5, 2023

Struggling to Build an Audience Before You Have a Product? You’re Not Alone as a Founder

Oct 5, 2023

Elom

The Secret Formula to Creating a Viral Product

Viral product design fuels startup growth. This guide examines engineering viral loops through case studies and principles.

Oct 4, 2023

The Secret Formula to Creating a Viral Product

Oct 4, 2023

Elom

Unlocking Startup Growth Through Smarter Marketing Attribution

A practical guide to implementing basic attribution to unlock growth, without over-engineering models early on.

Sep 29, 2023

Unlocking Startup Growth Through Smarter Marketing Attribution

Sep 29, 2023

Elom

The No-BS Founder’s Guide to Getting Good at Sales

A tactical, no-fluff guide to shed outdated sales notions and build modern sales skills as a founder, from doing sales yourself initially…

Sep 28, 2023

The No-BS Founder’s Guide to Getting Good at Sales

Sep 28, 2023

Elom

The Founder’s Guide to Growth Through SEO

Founders Tactical Guide to Growth via SEO: How to Structure Your SEO Program, Prioritize Topics, Create High-Impact Content and Build…

Sep 27, 2023

The Founder’s Guide to Growth Through SEO

Sep 27, 2023

Elom

Why Sales Scripting is Essential for B2B Founders

Elevate B2B success with strategic sales scripting. Learn its vital role in boosting conversions, refining communication, and driving…

Sep 25, 2023

Why Sales Scripting is Essential for B2B Founders

Sep 25, 2023

The Growth Edge

The Growth Edge shares exclusive deep dives and insights into growth marketing experiments, product-led tactics, and leveraging data & AI to rapidly scale startups. Made for early stage founders and teams looking to growth sustainably.

Editors

Elom

Founder, Growth Marketer. I write about growing startups, AI experiments and occasionally adventures around the world. Previously worked at Uber and IBM

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By The Growth Edge

The Growth Edge: Exploring growth marketing, product-led tactics, and data & AI use for rapid startup scaling. Ideal for founders seeking sustainable growth. Take a look.

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