Slideshare: Presidential Debate Opinion Notifications

Sarah Schmalbach
The Guardian Mobile Innovation Lab
2 min readSep 28, 2016
View our presentation here.

On Wednesday mornings, the entire mobile lab team joins the Guardian US morning news meeting. At the end we present a few slides about our plans, our experiments or call outs of mobile innovation happening elsewhere in the industry.

We’ve been told that the slides might be interesting to a wider audience, so this week we’ve decided to share them. Click here to view the presentation.

Some background: this week’s presentation recapped the experiment we ran for the first presidential debate on Monday, which involved working with Guardian US Opinion editor David Shariatmadari and columnists Lucia Graves and Richard Wolffe to deliver real-time debate reactions to people via web notifications on Chrome.

In the slides we explain how and why the experiment came together, what it looked like and how it performed. We were also impressed by some of the mobile-first ways that CNN, the Washington Post and AJ+ all covered the debate, so you’ll see a few screenshots of their coverage as well.

We’ll be sharing more of our presentations in the future. We may not post every week, since sometimes we’re traveling and sometimes our observations may be too fleeting. But when we do share we hope you enjoy our posts. Please leave comments if they sparks any thoughts. You can also find us on Twitter at @gdnmobilelab or send us a note at innovationlab@theguardian.com.

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Sarah Schmalbach
The Guardian Mobile Innovation Lab

Leading the Lenfest Local Lab (@lenfestlab) for the Lenfest Institute (@lenfestinst). Philadelphian and former product @GdnMobileLab @usatoday @phillydotcom.