Fairmont YVR: How might we elevate an unremarkable (even boring) moment?

Like so many airport hotels, rooms at the Fairmont at Vancouver’s busy international airport offer views of planes taking off and landing. Fairmont realised this unremarkable fact could, instead, be a GEM for its guests. By including binoculars in each room, and providing guests with a plane-spotting guide. Fairmont turned the otherwise boring act of looking out a hotel window into a peak moment for guests, especially travel enthusiasts.

Who’s it for:
Business travellers, families, guests in-residence

What’s it do:
Helps guests become expert plane spotters, keeps guests (and their kids) entertained and makes them feel smarter, PR-worthy story for the hotel

Applying to our own experience:

• How might we turn an unremarkable (even boring) moment in our guest experience into a highlight?
• How might we make our guests experts in something new, and make them look good to others?

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Fairmont Vancouver Airport Hotel

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Go for it, ✌️

Jesse
TheGem.com