Form Hotel Dubai: How might we allow guests to customise their own experience pre-arrival?

When bookings go through Online Travel Agents (OTAs) hotels often miss the chance to communicate directly with guests beforehand or after. The Form Hotel, Dubai addresses this by sending confirmed guests a direct welcome message through that guest’s chosen booking platform. The message provides valuable pre-arrival information, as well as a link to extras that elevate the guest’s experience and, in turn, allows Form Hotel to capture additional revenue before the guest arrival.

Who’s it for:
Confirmed guests through OTAs (Booking.com, Expedia)

What’s it do:
Makes guests feel welcome, allows them to customise their stay, increases revenue

Applying to our own experience:

• How might we allow guests to customise their own experience pre-arrival?
• How might we make guests feel welcome?
• How might we increase the value of each booking?

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FORM Hotel Dubai, a member of Design Hotels™

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