Le Foundouk: How might we turn the most painful part of our guest experience into a highlight?

At the heart of historic Marrakesh is Le Foundouk, a Moroccan restaurant named by CNN as one of the world’s best rooftop restaurants. The arrival process, however, was a major problem moment. Guests dropped off by taxi would have to navigate the busy and chaotic medina to find the restaurant. An impossible task for visitors. Le Foundouk installed guides, wearing traditional Moroccan fez hats, who not only shepherd guests to the restaurant, but also give tours to the arriving and departing guests, turning what was the worst part of the experience into a major highlight.

Who’s it for:
Arriving & departing guests

What’s it do:
Guide guests through the medina to the restaurant, eliminate guest stress, give history tour, welcome guests, photo opportunity

Applying to our own experience:

• How might we turn the most painful part of our guest experience into a highlight?
• How might we create a memorable peak-end experience for guests?

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Le Foundouk

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