Introducing The Habit Lab

Joan Westenberg
The Habit Lab
Published in
2 min readApr 7, 2024


I’m a recovering alcoholic.

And that’s why I started The Habit Lab.

Because I know firsthand that the key to transformation is habits. Consistent, incremental actions that compound over time to completely change who you are.

Quitting drinking didn’t happen through willpower alone. It was a daily commitment — a promise to myself each morning to stay sober just for today. One day at a time, through the power of that tiny habit, my entire life changed.

What habits could transform your life and set you on the path to becoming the best version of yourself?

The Habit Lab is here to help you find out. We’re a community and startup dedicated to the science and practice of habit formation.

Looking for ideas and inspiration? Sign up for our free “5 Ideas in 5 Days” email course. Trying to install a specific new habit? Try out Yarn, our chatGPT-powered habit assistant.

Or sit down with a cup of something hot and read this:

Whatever habit you choose, know this: you have the power to change. You can become the person you want to be. All it takes is committing to that first tiny step…and then the next one.

The destination is important, but the real magic is in the journey — in the daily rituals and practices that slowly but surely shift the trajectory of your life.

Start today. Discover the power of community based habits. And together, let’s see how far they can take us.

The Habit Lab is launching in beta!

A content, community, & product lab to help founders & builders grow better habits.

  • Try our free “5 Ideas in 5 Days” habit course
  • Join our community waitlist
  • Test “Yarn,” our habit growth GPT