Couple Powered

Take time, revisited

Image: nekotank, Art: Silvia

Dunno if you heard but there was a breakup yesterday between famous people (I bet you know who I’m talking about so I don’t even have to say). I mean it probably definitely happened A LONG time ago according to people who read Lainey Gossip. But in medialand it happened yesterday and suddenly if you were a news outlet it was TAKE O’CLOCK. WHO WILL BE HOLLYWOOD’S NEXT POWER COUPLE, nobody really asked, but the media published anyway. Take Time ensued.

What’s Take Time, you ask? The term was coined by emeritus Awl editor John Herrman, specifically in reference to the fappening but generally in reference to the media’s duplicative tendencies. Herrman writes:

In such a situation the internet’s craving for sex and humiliation is effectively infinite. This throws the Content industry into a frantic generative mode, initiating a full-spectrum stress test on par with a natural disaster or a war. This weekend was a consumption bonanza, a historic seller’s market for Content. This was no time for mere reports and analysis, no, that would never be enough. It was Take Time.
Take Time, the internet’s evolutionary defense against attention surplus, can be large or small, quick or long. A simple form of Take Time is the post-gaffe rush, which usually looks something like this, and occurs over a period of a few hours.

Yesterday that period happened starting at 9:54:54.650 A.M. EDT (yeah I know how to view source code, check me out)

Agence France Press via Yahoo had a similar post that wasn’t timestamped but I’m putting it way up here because presumably it was on Paris time, which even though it’s later, is technically ahead. Don’t overthink it.

This one is included as a variation on a theme, Sep 20, 2016 3:02 pm ET

and then SEPT. 20 2016 4:05 PM

and September 20, 2016 4:34 p.m.

Sep 21 9:16 AM ET

September 21, 2016 9:30 am

My favorite I think is from today, Wednesday, September the Twenty-first, at Ten twenty-five ante meridiem, from Vanity Fair’s Hive via’s James Warren—this is not strictly the same thing but more of a roundup of the first one and also it doesn’t really answer the question it just says that a publisher published views from its staff, so that is media news of a kind (that even I am participating in here!!)

Carson Daly c’mon man!

More: Wed, Sep 21, 2016 12:21 PM

September 21, 2016 at 03:00PM

SEP 21, 3:12 PM EDT


So who will it be? Publishers and Facebook! Haha just kidding.