The Fantasies of a 13-Year-Old Girl

Edith Zimmerman
The Hairpin
Published in
1 min readMay 25, 2011

This hilarious ad is for the Justin Bieber perfume, which will bring you a pretty fairy boyfriend and a jewel-encrusted charm. It’s also “more than just a fragrance: it’s energy with a state-of-mind that inspires. It is a personal gift straight from his heart, giving fans a chance to get one step closer to Justin.” But what does it smell like is the question on few people’s lips. Well, sure. It “takes off with a sparkling splash of juicy mandarin, pear, and wild berries;” it “continues with fresh notes of jasmine and creamy florals, making it impossible to resist;” and it “heats up with warm hints of vanilla and soft musk, adding a beat that keeps you wanting more.”

But what exactly is the jewel thing that she’s holding in her hand, her special secret present from her private flying prince? It’s the key-and-lock charm that comes clipped to the bottle. Solved. Justin Bieber’s Someday fragrance will be available for $45 starting June 20.

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Edith Zimmerman
The Hairpin

Spiralbound editor. Formerly at The Hairpin. Also now making a newsletter: https://drawinglinks.substack.com