15 things I wish I knew before I started out in business
- Some people are radiators, others are drains. Be conscious of where you devote most of your precious time.
- Writing builds clarity and connection like nothing else. Master it.
- You don’t need to pretend you know it all. You don’t, so ask for help.
- There are no rules in business. So don’t follow other people’s definition of success. Optimise for your own happiness.
- It takes 10 years to build a great company. Take your time, enjoy the ride.
- Most people aren’t your customers, so stop trying to appeal to everyone. Your job is to find the people you want to serve.
- You’re a leader, so don’t underestimate the impact you can have on others. The world needs you and your ideas.
- Perfection is the enemy of done, so get going. An idea that never ships has zero chance of success.
- Nothing fails 100%. Even projects that didn’t work can teach you something. So don’t fear failure, it’s never that binary.
- Don’t be a lone wolf. Business is hard, and entrepreneurship is a lonely road. Seek like minds and eat, hike, have fun together.
- When you’re on purpose there is no competition, only collaboration. So stop comparing yourself to others (and feeling worse). You have something unique — you.
- Collaborations bring energy. Work with people that light you up.
- Create time for serendipity and embrace randomness. Do the opposite of everyone else.
- When you’re knee deep in a problem and feel stuck, walk away. Come back with fresh eyes.
- Stop putting others on a pedestal. Inspiration porn is a disease. Remember this: nobody knows what they’re doing. So create more and consume less.
Come join Happy Startup Summercamp this September 16–18 in the UK, or the next tribe of our Vision 20/20 online group coaching program.