Fall in love with your business again

Make 2025 the year where things become easier.

Where you work smarter, not harder.
Where you sell your unique value, not your time.

Hours are not the commodity, your wisdom and expertise are.

It’s time to monetise your knowledge and do things differently.

To achieve more, by doing less.

To create products, not more services.

It could be a high-ticket program, a retreat or offer you’ve been wanting to bring to life.

Or maybe you have too many ideas.

Why not pick one idea and give it some love?

But big ideas, need small starts.

What we call your minimum loveable product.

The smallest thing you can create, that will test your ideas and connect to the heart and mind of your ideal customer.

This is where all great ideas start. Small and loveable.

Our flagship program Vision 20/20 was a gamechanger for us when we launched it 5 years ago. We’re currently on Tribe 10 and it’s now core to our business.

It’s become our main revenue stream, but also meets our needs for freedom, contribution and connection (real friendships develop over 5 months).

And it feeds everything else we do — many that join also come to Summercamp or Alptitude afterwards, or continue to work with us on our Momentum program.

In short: we’ve seen at first hand how launching a product that captures our knowledge and expertise can change everything.

It’s the growth paradox — we’ve grown our business, but by doing less.

Forget Software as a Service.

It’s time to embrace Wisdom as a Service.

You could be sitting on a goldmine of ideas.

It’s time to start exploring.

“The world is full of problems, but very few are the problems you are meant to address. It’s not about finding the biggest or most glamorous problem in the world. It’s about finding that place in the self that is driven to connect with others. The spot where your deep gladness meets the world’s deep hunger” David Brooks, Second Mountain

Here are some ways we can help you get there:

• ⬇️ Excite Strategy Starter Kit
  Download our free guide to creating a life and work that excites you. With practical exercises and tools, you’ll feel more confident about defining success, finding your flow, and taking the next energising step on your journey.
• 🙌🏻 The Excite Strategy
  Tuesday 4th February 3–4.30pm GMT
  A bitesized 90 min workshop on Zoom where we’ll help you redefine success on your own terms in the company of peers from around the world.
• 💡Lightbulb to Launch
  Friday 14th February 9am-5pm GMT
  And in-person one-day workshop in Brighton (one hour from London) to help you kickstart 2025 by embracing the product mindset. Where you think like an entrepreneur and start growing your income and impact, with much less effort. And create a product that allows you to stop reinventing the wheel every time.
• 🎓 Vision 20/20
  Tribe 11 starts mid-March and runs until July
  A transformational group coaching program for solopreneurs with deep levels or support and accountability from experienced mentors and likeminded peers over 5 months.

Carlos & Laurence,
Co-founders The Happy Startup School
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