YOUR STARTUP DNA

Introducing the Happy Startup Canvas

Too much of the startup world focuses on the mechanics of starting a business. Whilst it’s good to move fast and stay lean, it’s time we made our businesses more human and in the process gave them a better chance of survival.

“When you take money from investors their business model becomes yours.”
Steve Blank

“I’m a confused entrepreneur - the confusing bit is I don’t do it for the money”

1. The Business Model Canvas

Developed by Alexander Osterwalder in 2008

2. The Lean Canvas

Developed by Ash Maurya of Spark59 in 2010

3. The Culture Canvas

Developed by Javier Muñoz of Delivering Happiness in 2012

The Happy Startup Canvas

“Your purpose is the wind in your sail”
David Hieatt

“In the absence of values all decisions go to profits”
Anonymous

“Work on something that matters to you more than money.
Create more value than you capture. And take the long view.”
Tim O’Reilly

“Be strong on vision, but flexible on detail.”
Jeff Bezos, Amazon

Who will love you so much that they’ll get a tattoo of your company?

Getting a tattoo of a company may seem like a good idea, that is until they get taken over by Coca-Cola.

“Try to appeal to everyone and you’ll end appealing to no-one”
Seth Godin

“Almost every client I’ve ever worked for who is seeking greater market share has had no clear value proposition.”
Leisa Reichelt

Designer, coach, entrepreneur. Co-founder The Happy Startup School.