Startups as if people mattered: A free book for you

Laurence McCahill
Jul 28, 2017 · 3 min read

“Any intelligent fool can make things bigger, more complex… It takes a touch of genius — and a lot of courage to move in the opposite direction.”
E.F. Schumacher

Back in 2013, inspired by bigger companies like Zappos, Southwest Airlines and Patagonia, I co-founded The Happy Startup School with an old school friend to encourage more budding entrepreneurs to bring their ideas to life.

Not any old entrepreneurs though, but rather a unique group of people that wanted to create businesses for reasons other than money – companies where people came before profit, and a fast exit wasn’t the goal.

We wanted to create a new movement of entrepreneurship that focused on happiness and impact, with the bottom line following suit. 4 years on and we’ve built a community of 100,000+ that believe in our mission.

Small is beautiful

They follow the crowd, and typically someone else’s ideals — whether that be investors, partners or shareholders – with the needs of employees, customers – and the founders themselves coming last.

However it seems consumers and employees at least, have had enough. And, if we’re being really honest here, often the founders themselves.

More than 40 years ago E. F. Schumacher wrote Small Is Beautiful: A Study of Economics As If People Mattered. It examined our modern economic system — its use of resources and impact on how we live — and questioned whether they reflect what we truly care about. The revolutionary ideas are as pertinent and thought-provoking today as when they were first published in 1973.

At The Happy Startup School we’ve always loved this school of thought and felt that the incessant pursuit of growth at all costs is both damaging and unsustainable.

Which begs the question: When is enough enough?

Charting your own path

“Not all of us can do great things. But we can all do small things with great love.” Mother Teresa

We believe business can, and should be, a force for good. If you agree we have a gift for you.

To help more people start companies on the right footing, we’ve published a new e-book Building A Startup That Matters. It’s available for free for now, but will eventually cost $19. It’s 10 years of entrepreneurial experience crammed into 75 pages of practical insight.

Subscribe below and we’ll email you a copy.

The Happy Startup School

Build a life and business rich with purpose

Laurence McCahill

Written by

Co-founder The Happy Startup School. Building a global community of heart-shaped entrepreneurs and leaders, one event at a time.

The Happy Startup School

Build a life and business rich with purpose

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