Laurence McCahill
The Happy Startup School
3 min readJan 23, 2024


Image by Sean Wes

What’s your model of success in 2024?

Make more confident and courageous decisions by reflecting on what’s important to you

At The Happy Startup School our business philosophy starts with what moves you, not what moves the market.

We call it the inside-out approach to building a business.

You see, success is personal. And often not what society tells us it looks like.

When you measure your success in monetary terms, it’s easy to track.

But when you realise that money alone won’t make you happy, and start to factor in other forms of currency – time, relationships and impact – it’s not so simple.

Which is why community is so important for the more conscious entrepreneur.

It’s a messy journey where no one size fits all.

Illustration by Carl Richards

This is why we have developed the 4 pillars of a happy startup, to create a simple but powerful framework for those that value what matters.

  • 💰 Happy money
    How can you align your income streams with your values & needs? What projects no longer feel like a fit?
  • ⌛️ Intentional time
    How can you spend your precious time at work more intentionally? What do you need to say no to?
  • 👨🏽‍🤝‍👨🏾 Authentic connection
    What new clients, relationships or collaborations would you love to explore? The thought of which energises you.
  • 🚀 Effortless impact
    How can you grow your income and impact, but with half the effort?

If you’d like to explore some of these questions a little deeper we have an invitation for you.

Get a clarity & focus boost in 90 minutes

Online masterclass, Thursday 25th January 12–1.30pm UK time

This Thursday we will help you tune into what’s really important to you and what you focus on, and let go of, in 2024 and beyond.

It’s the first in a series of bitesized workshops we’ll be hosting based on the first of 4 modules we teach on our Vision 20/20 program.

You’ll get to meet and share stories and challenges with a small group of likeminded peers that are also asking themselves some similar questions. No longer the lone wolf.

You’ll come away with:

  • Excitement and curiosity for what the next chapter of your work or business might look like for you
  • Inspiration from others for what might be possible
  • Practical tools to help you move forward with your ideas
  • Clarity on what to say yes and no to in 2024
  • Connection to your own intuition, and to other values-driven founders and leaders on a similar path

The workshop will be fully online and hosted on Zoom.

➡️ LEARN MORE and how to book

✅ Use the code MEDIUM24 to get 50% off

Photo taken at Happy Startup Summercamp

Workshop leaders
Laurence McCahill & Carlos Saba, co-founders of The Happy Startup School, have been coaching, mentoring and connecting purpose-driven entrepreneurs for 10 years, business partners for 20 years and friends for 40. They’ve been teaching this workshop for 4 years to cohorts on Vision 20/20, where they have supported more than 150 entrepreneurs to craft and execute their excite strategy — where work and life is a lot more fulfilling, rewarding and fun.



Laurence McCahill
The Happy Startup School

Designer, coach, entrepreneur. Co-founder The Happy Startup School.