Classic Advertising Characters: Where Are They Now?

Mining your misplaced nostalgia for every last cent

Steven Stampone
The Haven
3 min readJun 12, 2021

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Photo by Dave Weatherall on Unsplash

The Noid

Thanks to decades of avoidance by the pizza community, can only stay sober for thirty minutes or less.

Mikey

Still likes Life, but has become a vocal advocate for the right to die.

Mr. Peanut

Threw away his monocle and became a card-carrying socialist after Occupy Wall Street woke him to the plight of the working class.

The Micro Machines Guy

Sadly, couldn’t fast-talk his way out of twenty years in prison for trafficking cocaine.

Fred the Baker

Finally triumphed over his compulsive donut-making and retired to write the great American novel.

The Tootsie Pop Owl

One, ta-who ... AIDS.

Spuds MacKenzie

Sobered up and became a born-again Christian, enjoying a brief career as a televangelist until he was caught humping a man’s leg in a bathroom stall.

Snap, Crackle, and Pop

Still together for business reasons, though they refuse to speak to each another off camera.

Charlie the Tuna

Died heroically saving a dolphin from tuna netting in the ‘80s, saying “Don’t be sorry. Earn this.”

The “Where’s the Beef?” Lady

Spun off her successful run in Wendy’s commercials into a career in erotic shaming.

The Maytag Repairman

With nothing else to occupy his time, began experimental repairs on his own body; now more machine than man.

The Marlboro Man

Died of cancer. Duh.

Kool-Aid Man

Enjoys a comfortable, fulfilling life punctuated by occasional appearances on pop-culture obsessed TV shows. Oh, yeah.

The California Raisins

Aged into a bottle of Two Buck Chuck that put a smile on a homeless wino’s face.

Bill Cosby

Look, the less said the better.

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Steven Stampone
The Haven

Humorist. Serious-ist. Supercallafragilisticexpialodoc-ist. You get the gist. www.antpoems.com for more.