Is Your Newborn Already Late to the Anti-Aging Party?

New baby skincare line promises to make up for lost time!

Aarushi Ahuja
The Haven

--

iStock.com/Sandor Mejias Brito

Gerber Baby’s latest partnership with Drunk Elephant has experts raving– because aging is so last naptime.

Amidst all the silly backlash to 9-year-olds taking over Sephora, we’re here to remind you that when it comes to preventative skincare, it’s never too early. In fact, if your newborn hasn’t started their anti-aging routine yet, experts say you’re behind.

Were you embarrassingly late to the in-utero wonders of PrenatalPearls’s gestational retinol? Enter “CradleCare Complex,” Gerber Baby and Drunk Elephant’s exciting collaboration. CradleCare promises to give your little one a head start on the path to eternal youthfulness– even if you dropped the ball on in-womb skincare.

Some of you may be wondering– what wrinkles? They’re babies! That’s where you’d be catastrophically wrong. The microscopic foundations for future age-appropriate fine lines, wrinkles, and even a loss of skin firmness (!) are being laid as we speak.

“From the first cry to the first laugh, each milestone is a step closer to potential wrinkle formation,” says baby cosmetologist Ima Quack. “Parents need to look past the adorable actions of their little ones and remember what’s really…

--

--

Aarushi Ahuja
The Haven

Comedian + Writer. Stanford ’22 and '23. (she/her)