The IKEA Toddler Challenge — Everything you need to know

Challenges are nothing new. From planking and swallowing cinnamon by the spoonful to munching on laundry detergent, people will try anything for a few minutes of fame. But I believe the key to a quality challenge is a level of difficulty that can’t be matched. That’s why I’m introducing something to truly test those who feel the call of online dares.