The Haven
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The Haven

What You Should Know About Astroturfing

Be careful about trusting online reviews.

Cartoon by Lambert-King

So, what is astroturfing? Astroturfing is grassroots’ illegitimate cousin. Grassroots is generally thought of as some type of organic movement. Basically, astroturfing is designed to look like something it isn’t, just like astroturf is designed to look like grass. Astroturfing is sometimes used in politics, but I’ll address astroturfing in business.

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Larrylambert

Larrylambert

You probably don't know my name, but have likely seen my work. I'va written for numerous syndicated cartoon strips and my gags have appeared in national pubs.