After all the drama, how will Elon Musk attract top-talent to Twitter?

Elon Musk has officially taken over Twitter, and my biggest question is this: How will he situate Twitter as a top employer in the highly competitive tech industry?

Musk has described a highly ambitious vision — a truly transformative social media experience — if it comes to fruition. Executing this strategy is going to require a large, talented, and motivated workforce. Surely he has a staffing strategy in mind to see this through, right?

Often, a new CEO will aim to shake things up, and will introduce new KPIs, expectations, and standards. Good employees will be identified, and underperforming or redundant staff will be let go. This typically involves a carefully developed communications plan and staffing strategy.

Musk, however, has insulted Twitter staff en masse, pledged to cut the workforce by 75% (which he has walked back), and pushed out multiple senior leaders who could have helped orient him to the business. And of course, most of this was done over Twitter. This tells me the current workforce is not the one he plans to move forward with.

It seems clear he’s not interested in creating a positive work atmosphere for current twitter employees. But what about a year from now? Does he want Twitter to be a gold-standard employer, attracting the…