The Helm
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The Helm

Innovation Arms Race: The Invisible Risk

The innovation arms race is the race to be the most innovative company in the world. It’s a competition where the prize is market share, customers, and profits. And the cost of entry is high.

This is a competition where there is no finish line.

To compete, companies must invest heavily in R&D. But not too much, else it destroys market value if you over-invest.

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