My Experience with Different Survey Tools
Testing out Survey Planet, Google Forms, and Typeform
Client survey is an incredible tool. It can perform a surprising amount of functions, apart from the obvious one of getting user feedback. This includes remarketing, identifying your core audience and reaching out to it, or even subtly announcing upcoming releases.
However, to organize an efficient client survey the marketer has a few important decisions to make. Should you conduct the questionnaire online or in-app? As a test or an interview? What kind of questions to ask? How many? How to structure and word them?
These are the questions you’ll have to figure out yourself :-)
Not only because they do not pertain to the topic of this article, but also because the answers highly depend on the specifics of your business. Not to mention they have been discussed a bazillion times before. Simple googling can provide you with all sorts of guidelines, such as:
- Use personal interview if you want the most informative answers
- Ensure statistical sampling of 35+ interviews to be able to divide the data into segments, make correct conclusions, and spot regular patterns.
- Include a variety of question types to make the survey more interesting
