The Helm
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The Helm

Why Did Gong.io’s Consumer Privacy Email Go Viral?

These 5 techniques — here’s how you replicate it.

Photo by Carlos Muza on Unsplash

Let’s talk about this phenomenal email. In addition to a 39.5% open rate (compared to the industry average of 21%), this email went viral on social media: people screenshot it to share on LinkedIn, Twitter, Messenger, Facebook.

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