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The Heretic
The Heretic
The Heretic is Pascal Finette’s insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated — delivered straight to your inbox. You will like it. → https://theheretic.org
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Do What’s Counterintuitive

About a week ago I chatted with a dear colleague of mine — it was shortly after Amazon announced its acquisition of Whole Foods Market. We marveled at Jeff Bezos’ ability to make seemingly counterintuitive moves which pay off in a big way (who would have thought that AWS will…