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The Highlights
A collection of essays by Adolfo Fernández on business, technology and bringing products to market, from a very personal standpoint.
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I want it, and I want it now
I want it, and I want it now
Why fast & free delivery is the new industry standard.
Adolfo Fernández
Jan 5, 2020
Italians queuing for American coffee
Italians queuing for American coffee
About how Starbucks managed to make Italians queue for American coffee and the power of localization when expanding beyond borders.
Adolfo Fernández
Dec 31, 2019
The decade behind, the year ahead
The decade behind, the year ahead
In 2010, Facebook was still an upstart, Steve Jobs was CEO of Apple and Tinder, Twitch, and TikTok simply didn’t exist.
Adolfo Fernández
Dec 20, 2019
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