2018’s most inspiring Valentine’s day packages to increase direct bookings
This year’s Valentines day initiatives that packed a punch.
The most romantic day of the year is less than a week away so what has your hotel got planned for this special time?
Here at The Hotel’s Network our team has agreed that there’s nothing more special than a trip away a deux, so we’ve compiled a list of the most exceptional Valentine’s day packages from the hotel community that will be sure to impress.
Why? A stand-out promotion offered around special occasions can help you increase direct bookings on your hotel website, capitalising off premeditated intent when customers are looking to book. There are many ways to promote a package, from flash sales to pop up’s, retargeting and more that will help you encourage direct bookings.
For content inspiration underlined with clever marketing tactics, here are our top Valentine’s day promotions that packed a punch in 2018:
Using positive world news and a prime location to draw in guests
London’s Kensington hotel, the Milestone, has jumped on the Royal Engagement band wagon with a month-long Valentine’s day package. Not only does it offer pink champagne and strawberries but guests could also pair it with a Royal Engagement package as well. True Prince Harry and Meghan Markle style, this includes a horse-drawn carriage ride, a chauffeured Bentley to a jewelry store, a champagne toast, photo session and private tour of Kensington Palace (home of the royals from Queen Victoria to Princes William and Harry).
With the world going mad for the newly engaged Prince, the Milestone has used its prime location in Kensington to full effect to attract new customers and be part of the Royal romantic story.
Fairmont Chateau Frontenac, Quebec City
Capitalising on a local event and anniversary milestone to build on its reputation as one of the most romantic hotels.
Fairmont’s Chateau Frontenac has combined two occasions to up-weight it’s Valentine’s day package. Quebec’s winter carnival falls near Valentine’s day this year as well as the hotel’s 125th anniversary as one of the most romantic properties. It’s romance package packs perfect appeal for closer to home guests with chocolate strawberries, champagne and engraved champagne flutes as a keep sake.
Making use of popular events in your area will certainly help to attract more direct bookings, giving your marketing promotions strategy context and purpose.
Up-selling specific room tiers with a standout experience.
Conrad New York has come up with a unique partnership for its 2018 Valentine’s day package. A ‘Skate with the Greats’ package has seen the hotel join hands with the ice rink at Brookfield Place, offering hotel guests an ice skating experience with former Olympic ice dancers Melissa Gregory and Denis Petukhov.
The package is offered when customers book one of the hotel’s Hudson River View Suites — a great way to encourage guests to book higher room tiers by using wow factor incentives.
Simple, elegant and effective just like Le Bristol itself
And…. because we can’t not include a Paris hotel in a Valentine’s day feature right?
The most romantic city in the world has to deserve a mention here and what better than Le Bristol Paris and its ‘Saint-Valentin L’Amour’ package. Keeping to simple timeless elegance this package includes a bottle of champagne, breakfast, and turn-down service with rose petals scattered on the bed and in the bathroom. Two signature cocktails at Le Bar du Bristol is also part of it as well as sweet treats and guaranteed late check-out. Simple yet effective.
Tip to leverage your promotions:
Using layers on your website can really help to promote your hotel packages giving visitors an encouraging hand to book now and feel special. A conversion tool like The Hotels Network can help you do this to keep you on the road to direct booking success. Check out some 2018 examples below for initiatives with H10 hotels, Impiana Private Villas Kata Noi & Impiana Resort Chaweng Noi.
Got a success story you would like us to know about? Share it with us here at The Hotel Stories to fly your flag!
Happy Valentine’s day all!
