Berlin’s boutique business is booming

Victoria C Lawson
Mar 8, 2018 · 5 min read

Berlin houses the most hotels in Germany and its boutiques are flourishing.

The Circus Hotel Berlin (photos courtesy of the hotel)

In celebration of ITB Berlin (one of the world’s leading travel trade fairs), we’re shining a light on Germany’s capital this week and the many incredible hotels that can be found there. According to ITB’s website, one of Berlin’s greatest advantages is that it offers the largest number of hotels in Germany with some 130,000 beds available in around 800 hotels.

Compared with other major European cities Berlin also has the lowest prices for overnight accommodation in the 3 to 5-star range, and is generally known for offering its guests outstanding service and accommodation quality.

So why has the city attracted so many hotels?

For a long time, Berlin has drawn in and inspired fashion designers, artists, musicians and filmmakers from around the world, as well as young creatives and the startup crowd to match. This (among reunification and other reasons we won’t go into here) has led to many boutique hotels popping up around the city to take advantage of its entrepreneurial crowd — with some making use of stunning old buildings, central landmarks and abandoned apartment complexes.

Here we show you just a snippet of the amazing boutique hotels Berlin has to offer, and why not give them a visit if you have a spare moment over ITB.

Hotel Zoo Berlin

Hotel Zoo, once the pride of Berlin’s Kurfürstendamm, has risen again following extensive renovations by American design team Dayna Lee and Ted Berner. Together, they have revitalized the iconic venue by embracing its past glory while installing a firm sense of modernity. Find 130 rooms and 14 suites housed in this over 120- year- old building and they’re all unique with each room having its own layout and character.

On the design Dayna Lee explains that “the spacious rooms are elegant yet as eccentric as Berlin is, and complemented by the latest technology. The hotel is a place to work and relax in a creative environment that is energized by natural light, strengthened by brick columns and warmed by a see-through fireplace”.

Guests feedback includes that the hotel is perfectly located with friendly staff and that all rooms are special and different with an amazing rooftop bar in summer. Comments also included that Hotel Zoo is not like your average commercial group hotel — it has its own personality.

Hotel Zoo Berlin (photos courtesy of the hotel)

Lux 11

Featuring 72 apartments and suites, the Lux 11 located in the heart of Berlin Mitte has long been the home from home in the city for visiting DJs, musicians, designers and artists, with the design, comfort and space afforded by the all apartment and suite layout no surprise.

The building was formally a residential block for officers in the 19th Century and opened as a boarding house after extensive renovation in 2005. The reception alone is worth checking out with its elaborate design aspects.

Lux 11 reception and room (photos courtesy of the hotel)

Sir Savigny

This 44-room luxury urban retreat (part of Sir Hotels) is set in the heart of art nouveau Berlin-Charlottenburg, a district home to artists, fashion designers, entrepreneurs and the neighborhoods famous Scholoss Charlottenburg.

Here find this boutique hotel characterized by cool metals, cozy calfskins and wood while art nouveau elements complement mid-century modern details. Try Sir Savigny’s legendary burger bar, The Butcher, sleekly designed by Baranowitz and Kronenberg.

Sir Savigny is also part of Design Hotels™ — a collection of handpicked boutique and design-driven luxury hotels around the globe.

Sir Savigny hotel room and lounge (photos courtesy of Design Hotels™ )

25hours Hotel Bikini Berlin

With its position in a modern building overlooking the Berlin Zoo, it is perhaps no surprise that designer Werner Aisslinger incorporated elements of contemporary style and the jungle when it came to creating the rooms and public spaces of the 25hours Hotel Bikini Berlin.

Beyond the design, other attractions of the hotel include a top-floor restaurant and bar, popular with locals and guests alike. The Bikini Berlin brand is synonymous with a new concept for the heritage-listed building complex at Berlin’s Zoo, which is significantly influencing the transformation and success of the City West.

25hours Hotel Bikini Berlin — (photos courtesy of the hotel and credit to Stephen Lemke)

The Mandala Hotel

This 5-star design hotel in central Berlin offers stylish studios and suites. It is located opposite the Sony Center in the upscale district of Potsdamer Platz and features an elegant spa, free WiFi and double Michelin-star restaurant FACIL.

Rooms and suites offer views of the courtyard or the modern buildings at Potsdamer Platz. They are all located on the quiet upper floors of the building and feature a flat-screen TV, air conditioning and luxury linen and bedding. The hotel is independently run by Lutz Hesse and Christian Andresen and is also part of the Design Hotels™ network.

The Mandala hotel —( photos courtesy of Design Hotels™)

The Circus Hotel

The Circus Hotel is ideally located in Berlin’s centre, close to the popular boutique shops of Hackescher Markt, the galleries of Scheunenviertel, and the museums of Museum Island.

Inside, it offers a comfortable and eye catching space to relax and unwind with the design created by Sandra Ernst. Her designs focus on bright and cheerful colours, complimented by individually selected hand-crafted furniture. Many guests chose this brightly coloured hotel for its stunning rooftop featuring views of the city and rooftop yoga classes. The hotel is also a breakfast favourite for locals and visitors alike.

The Circus Hotel — lobby and rooftop (photos courtesy of the hotel)
The Hotel Stories

Working with over 10,000 hotels around the globe, The Hotels Network offers a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

Victoria C Lawson

Written by

The Hotel Stories

Working with over 10,000 hotels around the globe, The Hotels Network offers a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.