Free workshop for hoteliers: The Hotel Stories @Barcelona
The Hotel Stories launches new event series — learn about personalisation, increasing direct bookings, hot trends and more from top experts.
Innovative ideas to encourage direct bookings, optimising personalisation techniques to capture direct customers, and ultimately increasing your hotels revenue are what we’re all about here on The Hotel Stories blog and at The Hotels Network.
To share this knowledge, we’ll be imparting our wisdom with an intimate and interactive new series of events, designed to help you as hoteliers discover the latest trends, learn about new techniques in digital marketing and e-commerce, and meet liked minded individuals from the industry in a relaxed and informative setting.
Our first event of the series will be taking place in Barcelona on Thursday 24 May 2018, from 9:00–14:00 CEST (conducted in Spanish).
The Hotel Stories @Barcelona will feature a workshop with a number of top speakers — both experts within the hospitality industry and specialists in digital marketing and analytics. Hear from Roger Callejà, of Gremi d’Hotels de Barcelona on the latest in Innovation and e-commerce strategies, as well as from Luiggi Sarrias of BeOne Communication on “Dayketing” and how to transform current events into communications campaigns that attract travellers.
Our own Juanjo Rodriguez, of The Hotels Network, will talk predictive analytics and how you can use machine learning to segment users in real-time, automatically change the website for them and motivate them to book direct. Manuael Bruscas, former Director of Marketing Analytics & insights at eDreams ODIGEO, will explore the latest innovations in analytics and how hoteliers can leverage insights to boost conversions. Round table discussions, case study analysis and networking opportunities will also take place, allowing you to explore together the challenges that hotels face when looking to increase direct bookings.
The workshop is free for hoteliers but spaces are limited so register now to avoid disappointment.
Program
09.00 Reception
09.15 Introduction
- Roger Callejà, Director of Innovation and Ecommerce of the Gremi d‘Hotels de Barcelona
09.30 Dayketing
- Transforming current events into communication campaigns that attract travellers, Luiggi Sarrias, BeOne Communication
10.15 Predictive analytics and machine learning to improve direct bookings
- Juanjo Rodriguez, CEO of The Hotels Network
11.00 Coffee Break and Networking
11.30 How to use analytics to improve conversion
- Manuel Bruscas, VP Insights at Qustodio, former Director of Marketing Analytics & Insights, eDreams ODIGEO
12.00 Case Studies Analysis
- Cinta Massó, Sales Director for Spain and LATAM, The Hotels Network
12.30 Round Table (with e-commerce managers of hotel chains)
Actions and campaigns with real results. How to segment customers and customize the product offer and user experience in the purchase process.
13.30 Networking
Venue:
Hotel Claris Grand Luxe Barcelona, 150 Carrer de Pau Claris, 08009, Barcelona, Spain
Other:
This event will be conducted in Spanish
