NH Hotel Group’s new ‘mood’ rooms take personalisation to the next level
New technology for rooms transforms guest experience.
Personalisation is a really hot topic in the hotel industry right now and something we’ve talked about on the blog a lot recently. From how it’s shaping the future of e-commerce to how it can significantly increase direct bookings, personalisation is fast becoming vital for all hoteliers.
Going beyond personalising the bookings process and website experience, NH Hotel Group is also using it to enhance the guest experience within its actual rooms. The company’s new ‘mood’ rooms located in the NH Collection Madrid Eurobuilding, allow guests to use iPads to control aspects of the rooms — relative to what mood takes their fancy. With just the touch of a finger-tip, guests can transform the entire outlook, adjusting lighting, curtains, heating and air conditioning depending on what one feels like at the time.
The atmosphere can literally be tailored to each moment through pre-set modes…
“Hello I am your room”
The welcome message guests will see displayed on each mood room iPad.
For example, there’s business mode — if you want to get some work done the room will adjust the lighting to reflect a more work-motivated atmosphere. Once that’s done and the work day is over, the room setting can be tuned to fun mode, with a ‘getting ready’ function transforming the room with club-style lighting and with the possibility of connecting your own soundtrack, or listening to the pre-set music selection.
Other modes also include ‘good vibes sunrise’, a wakeup call designed to help you wake up naturally rather than using an alarm. Light simulating a sunrise turns on at your designated time of wakeup, combined with a gradual increase of positive music and automatic opening of the curtains.
The group’s new mood rooms claim to be the first hotel rooms that are able to create atmospheres that adapt to the emotions and specific needs of the guest. According to NH Hotel Group, the ‘hotel of the future’ should be designed around three parameters: personalised guest experiences, pioneering technology and sustainability.
Hugo Rovira, Managing Director for Southern Europe and USA at HN Hotel Group talks about these parameters, saying “It is vital that hotels of the future take into account these three key factors of sustainability, connectivity and the customer experience. Thanks to new lighting technologies, it is possible to address all these aspects and offer a truly unforgettable experience.”
The new lighting technology that he talks about is the latest Philips RoomFlex lighting system technology — installed in each mood room. The RoomFlex system can easily integrate lighting with sensors and third-party systems such as heating, ventilation and air conditioning, as well as motorised curtains and room reservation software. Watch the video below to see a mood room in action:
The rooms are designed with the utmost personalisation in mind, with the goal of giving the customer a unique and seamless experience that they won’t find anywhere else.
While the rooms are now only being piloted in the Madrid Eurobuilding hotel, the group does have plans to roll these rooms out across more of their hotels in the future. In an article in Le Espanol, NH Hotel Group sources commented that the project was going well and that they do plan to expand the number of rooms. They continue to say that the reception has been good so far.
Let’s watch this space to see whether NH Hotel Group’s mood rooms become the new room of the future.
