LEADERSHIP IN THEORY
Design Principles in Leadership: Jakob’s Law
Leaders can use Design Principles to design their Leadership Styles
While most ‘laws’ have historic roots, Jakob’s Law originated from the heart of Nielsen Normal Group (NNG). Co-founded with the former VP of research, NNG operated as a consulting firm. They studied users, trying to understand how operating systems can design themselves better.
Jakob Nielsen was not just a usability expert. With references from news websites like the “web’s usability czar” and “the usability Pope”, it was easy to see why he was influential. With his influence, he popularised Jakob’s law.
“Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.” — Jakob’s Law
Jakob’s Law states: “Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.”
It essentially talks about design patterns. These are patterns we see across different applications and websites. For instance, Google and Yahoo! have its…
