LEADERSHIP IN THEORY

Design Principles in Leadership: Jakob’s Law

Leaders can use Design Principles to design their Leadership Styles

Andy Chan
Andy Chan
Nov 3 · 5 min read
Photo by Alex wong on Unsplash

hile most ‘laws’ have historic roots, Jakob’s Law originated from the heart of Nielsen Normal Group (NNG). Co-founded with the former VP of research, NNG operated as a consulting firm. They studied users, trying to…

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Andy Chan

Written by

Andy Chan

Content Writer & Marketer | Former Startup Co-Founder | Find my works on Marker, e27, Hackernoon and more

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