The Human Business
Published in

The Human Business

LEADERSHIP IN THEORY

Design Principles in Leadership: Jakob’s Law

Leaders can use Design Principles to design their Leadership Styles

Photo by Alex wong on Unsplash

While most ‘laws’ have historic roots, Jakob’s Law originated from the heart of Nielsen Normal Group (NNG). Co-founded with the former VP of research, NNG operated as a consulting firm. They studied users, trying to…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store