Will Social Media Stars Translate to TV Viewers?

Arguably the best reality show out there, THE AMAZING RACE, is trying something new next season. The teams will be made up entirely of social media stars like Tyler Oakley, Korey Kuhl, Burnie Burns, and the magic dude whose all over VINE.

Network TV seems like the antithesis of the platforms that these stars call home. Can they get their legions of fans to tune in to TV? I can’t name a single social media crossover star. If anything, TV stars usually take their fame to establish their social media cred. Will it work the other way?

What’s interesting is that THE AMAZING RACE is already a really good show. I was watching it at my friends house last week, and even though they’re heading into their 28th cycle, I was still just as captivated by the suspense as I was in cycle 1.

If this experiment goes well, I’m sure there will be a flood of crossover stunts like this and cameos on network shows won’t be too far behind.

Full rundown of the social media teams for Season 28:

Social media influencers Tyler Oakley and Korey Kuhl
YouTube stars Burnie Burns and Ashley Jenkins
YouTube hosts Erin White Robinson and Joslyn Davis
Vine star Cole LaBrant and mom Sheri LaBrant
Viner Zach King and wife Rachel King
YouTube sensations Dana Borriello and Matt Steffanina
Instagram models Jessica Versteeg and Brittany Oldehoff
Viral video sensation Marty Cobb and daughter Hagan Parkman
Beauty YouTuber Blair Fowler and dad Scott Fowler
Vine aficionados Cameron Benson and Darius Benson
Pro frisbee players Kurt Gibson and Brodie Smith