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Taking B2B experience marketing to a new level with video content marketing

Taking B2B experience marketing to a new level with video content marketing

Unlike in B2C business, where NFTs, virtual reality, and digital clones are creating a new world that paves the way for personal…
Go to the profile of Jannis Blume
Jannis Blume
Direct-to-Customer or die

Direct-to-Customer or die

World-famous brand manufacturers are increasingly penetrating directly to the end customer. Adidas wants to generate half of its sales via…
Go to the profile of Jannis Blume
Jannis Blume
The lessons and opportunities from the Facebook vs. Australia case

The lessons and opportunities from the Facebook vs. Australia case

An original bill in Australia proposed to force Facebook to pay royalties when Facebook users link to content from Australian publishers…
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Jannis Blume
A Plea for the Social Employee

A Plea for the Social Employee

My timeline on LinkedIn is increasingly turning into a vanity fair for my contacts and theirs.
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Jannis Blume
Ethical Scoreboard & Brand Safety — Future Trends Every Marketer Should Know About

Ethical Scoreboard & Brand Safety — Future Trends Every Marketer Should Know About

For companies and especially for brands, it is more important than ever to closely monitor current social and environmental sociological…
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Jannis Blume
Bye bye, Programmatic Advertising

Bye bye, Programmatic Advertising

Programmatic advertising, which is based on spying on the privacy of millions of people, should not be favored by anything or anyone. Now…
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Jannis Blume
Social Audio: Clubhouse, Twitter Spaces and Co. — Who is best positioned?

Social Audio: Clubhouse, Twitter Spaces and Co. — Who is best positioned?

Why are social audio formats like Clubhouse booming? One approach to explain.
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Jannis Blume
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